
Inclusion. Innovation. Impact. – Since 1991.
ESMA CHOHO
Esma Choho is a growth strategist and founder of several companies. She has specialized in inclusive leadership for FT Top 500 companies and governments working with CEO’s and their teams as well as politicians, investors and journalists. Choho now focuses on how data and tech can help people in their personal leadership.
You can contact Esma for speaking or interview requests.
“Choho’s mission is to help humans innovate and transform
just as fast as technology.”
Moroccan-Dutch power lady
Esma Choho (Netherlands, 1971) has a Moroccan background and studied Economics at the Utrecht Business school as well as Social Sciences at the Vrije Universiteit in Amsterdam, the Netherlands. As a student, she was active co-creating social innovation, writing essays for Amnesty International and working for Dutch national newspapers and broadcasting companies. She also organized and facilitated dialogues and debates between Muslims and non-Muslims and taught as a guest lecturer at the University of Amsterdam and Stanford University.
Change Expert
Sustainability, digitalization and culture change (aka social sustainability) are the Top 3 challenges of every leader and executive of every one of the 195 countries on Earth. Esma is a trusted advisor based on 92.000+ hours of experience in solving strategic challenges of change. She has developed models and solutions like Index Walk the Talk and Growathon to tackle the most complex behavioral ESG and transformation challenges holistically.
In 2007 Esma Choho published the first selfhelpbook for Muslims worldwide titled Muslim Unlimited – How To Survive The Wild West. ‘How To Survive the Wild West’ is a Dutch selfhelpbook for Muslims and non-Muslims on life in the West after 9/11. Esma was named ‘the Islamic Oprah’ and ‘dr. Phil’ by several national Dutch newspapers. Her direct and pragmatic approach is welcomed by many, especially in the contexts of inclusion & diversity. She uses the same principles working with top executives and leaders. Choho’s experience with and knowledge of culture change was sought after by many, causing her to speak or comment on culture change. Also for media, such as the Dutch Financial Times, Al Jazeera English and BBC World.
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Esma is one of 1.6% female founders in dutch tech
and has worked across 10+ industries’


























